Punctuality, mountains, mobility… typically Swiss, right? Maybe typically cliché. But no matter where you want to go, the Swiss public transport system makes it possible.

Their challenge to us: Can you combine freeskiing and Swiss mobility into a single video that a young audience will actually watch, and instantly get the connection?

It sounded exciting, but also pretty demanding. Exactly our thing. No classic tourism ad. No postcard visuals, no alpine romance. Our concept: skier Andri Ragettli, packed with a suitcase, cruises through a small snowpark over rails and kickers, then seamlessly glides onto a train and continues his journey. A visual metaphor for mobility without limits.

Preparation took weeks, was challenging, and the conditions were far from perfect. But on shoot day, everything ran exactly how the Swiss like it: efficient, precise, and cleanly executed within a single day. The story hit the mark organically, the clip reached over 500,000 views on Andri Ragettli’s account and more than 100,000 on YouTube. No paid media. Just idea and execution.