Project Overview
With the Ovomaltine “Break the Ice Challenge,” we bring adrenaline, humor, and product magic to the forefront: Andri Ragettli sits in a canoe on a frozen lake with his OVI drink. He spins 360°, places the drink under the canoe underwater, and picks it up on the other side. All without spilling a drop. Control meets pure energy. Classic Ovomaltine.
Goals
We pitched the idea, led the concept, and creative direction and on-location production. Together with Ovomaltine, we brought the stunt to life. The result: maximum reach with thousands of likes, shares, and reposts. All while keeping OVI front and center.
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