Sudden Rush
Back in the scene
Watch & Explore the Project
When we took over SuddenRush, the Instagram channel was largely dormant. Posts appeared irregularly and some drew only 10 to 20 likes.
We rebuilt the presence: strategy, filming, editing, posting and the day-to-day running of the channel.
In the first five months the content passed 1.6 million organic views.
The community grew from 2,998 to 3,648 followers — a gain of 21.7 per cent.
At the same time, individual posts went from a handful of likes to thousands of organic ones.
A large part of that ran through collab posts with athletes and figures from several freestyle sports. Content was carried and passed on by well-known riders, which made SuddenRush visible and relevant within the scene again.
The first five months in numbers
Organic views
Follower growth
Followers
Likes on individual posts
What this case shows us above all: a channel does not simply need more content. It needs a clear direction and material people genuinely want to share.