Project Overview
Super Bowl. Underdog. Maximum pressure.
The Kansas City Chiefs didn’t want quiet well-wishes. They wanted energy. A social campaign that channels star power and builds momentum, just ahead of the biggest game of the year.
The core idea: international personalities from different sports send the team a clear “Good Luck.” Alongside names like Carlos Sainz, we were asked to create an asset with Andri Ragettli. Timing was everything. We were already in the US, and the Patrick Mahomes-Chiefs shirt arrived at the last minute. Filming took place at Mammoth Mountain, California. No studio, no interview. Instead: speed, action, follow cam, mountains. Exactly our thing! The result: our clip stood out visually and was featured centrally in the official campaign teaser. Skiing instead of stadiums, flow instead of talking heads. An action asset that brought energy to the campaign and held its own alongside international stars. 😉
Goals
We were responsible for the concept and full execution of the asset with Andri Ragettli. From idea to location and timing execution, to shoot and edit. Deliverables included the hero clip for social media (integrated into the official campaign teaser) and various cutdowns and raw material for campaign edits.
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