Project Overview
HIRT kinetics is one of Ragettli Creation’s first and long-standing clients. We built the digital presence from the ground up, with social media at its core. For this project, we developed the idea in-house to put a dedicated spotlight on the garage solutions, alongside the retractable windows. The goal: a hero piece with viral potential that explains the garage mechanics in just a few seconds: clear, visual, and impactful.
A location in Zurich was selected for the shoot. Setting, lighting, and timing were designed down to the smallest detail. Two luxury cars framed the story: a clear use case, a clear premium positioning. The video delivered. Millions of views, +10k new followers, and account growth from zero to ~130k followers over four years.
Goals
We were responsible for strategy, concept, film production, lighting design, drone setup, set dressing, and post-production. Deliverables included hero videos for social media, drone and speed sequences, cutdowns for Instagram, TikTok, and paid usage, as well as premium set dressing featuring luxury cars.
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