7 seconds are all it takes to create a viral video. And this project proved it. For HIRT kinetics, we wanted a hero asset that doesn’t explain. It hits immediately. Alongside their flagship product, retractable windows, we put the garage solutions firmly in the spotlight.

The idea: maximum mechanics in minimal time. A quick, clear reveal that stops the scroll, surprises, and sparks a genuine “WHAT THE…?!” moment. We chose a project in Zurich and planned every detail in advance: lighting, timing, perspective. The garage couldn’t feel dark or overly technical. It had to read as a feature. Filmed with a drone and intentionally sped up to deliver the “wow moment” in seconds. Two luxury cars instantly set the context.

The results spoke for themselves: over 10 million organic views, more than 10'000 new followers, and an asset that the audience shared on its own.