Project Overview
Amy Cuddy is a social psychologist, international keynote speaker, and bestselling author. Her TED Talk is among the most-watched worldwide. The goal of the project was to translate her expertise and powerful message onto Instagram, building reach and generating new keynote engagements. There was no predefined concept to start from; instead, the task was to shape a contemporary social presence rooted in her personality, her research, and her voice. With success: the third asset already marked the breakthrough.
Goals
Gian developed the content and positioning concept, accompanied Amy for two weeks in Los Angeles, and defined the messaging, tone of voice, formats, hooks, caption framework, and sound strategy. The result: a clear, authentic content direction, massive reach, and organic growth from 70,000 to over 100,000 followers in just three weeks. The response reinforced her position as a sought-after speaker. Since then, Amy has been regularly booked internationally for keynotes such as the WEF and TED Talks.
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