LAAX knows winter. But as locals, we know: LAAX does summer, too. And the rest of the world should know it as well. Our core idea: straight from winter into summer vibes. Because in LAAX, both worlds coexist. We brought this to life with a ski-to-bike format that tells the transition from winter to summer in one single, action-packed story. The goal was to stage the seasonal change seamlessly and position LAAX/Flims as a true all-season destination. The execution was demanding: build-up, testing, and tight coordination with piste machine drivers, plus perfect timing around daylight and snow conditions. Everything compressed into one single shoot day. The finale at Caumasee connects the trail finish with a real bike section: the transition lands, the visuals hit. The result spoke for itself: several hundred thousand organic views, high engagement through comments, shares, and discussions. A format that has established itself as a repeatable signature concept for LAAX.