Delfosse
A garage straight out of James Bond
Watch & Explore the Project
Project Overview
A garage that opens like a scene from James Bond, and 170,000 people watched it happen.
Delfosse is a Swiss metalworking company that occasionally builds luxury projects, for example in bronze or with moving metal parts. The idea: videos that find real organic resonance, nationally and internationally. The starting point was around 1,000 followers on the page, and a typical reel reached about 2,000 views.
The reel shows a garage in a house on a slope, with a classic sports car. Several cars were available for the shoot, and we agreed on one of them. Camera angle, caption, on-screen text and music were then built so that the reel has every chance to go viral. It did: 170,000 views on the post alone, more than 200,000 organic views across the account, over 2,000 shares to friends and 53 comments. The creator Danny Wang (1.2 million followers) reposted it, 700 new followers followed, and there were many private messages from people who want to buy the product, as well as enquiries such as from sales representatives in America.
Delfosse did not only become better known as a company. The reel also promoted a product that did not exist like this before.
Goals
We shot the whole reel ourselves and came up with the concept. That covered the choice of car, the camera angle, the caption, the on-screen text and the music.